Affichage de 16–30 sur 187 résultats
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The Lean Startup- Eric Ries
د.م. 329📘 The Lean Startup – Innovate Smarter. Build Faster. Succeed Sooner.
Most startups fail — but many failures are preventable. In this groundbreaking bestseller, Eric Ries introduces a revolutionary approach to building businesses and launching products in an age of uncertainty.
💡 A startup, as Ries defines it, is any organization creating something new under conditions of extreme uncertainty — whether it’s a solo entrepreneur in a garage or a team in a Fortune 500 company.
🔍 The Lean Startup method teaches you how to:
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Test ideas quickly through validated learning
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Shorten product development cycles
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Avoid wasting time on features customers don’t want
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Pivot with agility and make smarter business decisions
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Build a sustainable and scalable company
✅ Based on principles of lean manufacturing, this book provides a scientific roadmap to innovation that prioritizes speed, data, and real customer feedback.
📈 The Lean Startup is a must-read for entrepreneurs, product managers, and innovators looking to thrive in a fast-changing world.
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The Da Vinci Code-dan brown
د.م. 240The Louvre, Paris : the elderly curator of the museum has been violently murdered in the Grand Gallery. Harvard professor Robert Langdon is summoned to decipher the baffling codes which the police find alongside the body. As he and a gifted French cryptologist, Sophie Neveu, sort through the bizarre riddles, they are stunned to find a trail that leads to the works of Leonardo Da Vinci – and suggests the answer to an age-old mystery that stretches deep into the vault of history. Unless Langdon and Neveu can decipher the labyrinthine code and quickly assemble the pieces of the puzzle, a stunning historical truth will be lost forever…
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Inferno
د.م. 240,With these words echoing in his head, eminent Harvard symbologist Robert Langdon awakes in a Hospita bed with no recollection of where he is or how he got there. Nor can he explain the origin of the macabre object that is found hidden in his belongings. A threat to his life will propel and a young doctor. Sienna Brooks, into a breakneck chase across the city…,With these words echoing in his head, eminent Harvard symbologist Robert Langdon awakes in a Hospita bed with no recollection of where he is or how he got there. Nor can he explain the origin of the macabre object that is found hidden in his belongings. A threat to his life will propel and a young doctor. Sienna Brooks, into a breakneck chase across the city of Florence. Only Langdon’s knowledge of the hidden passageways and ancient secrets that lie behind its historic facade can save them from the clutches of their unknown pursuers.
With only a few fines from Dante’s dark and epic masterpiece, Inferno, to guide them, they must decipher a sequence of codes buried deep within some of the most celebrated artefacts of the Renaissance – sculptures, paintings, buildings – to find the answers to a puzzle which may, or may not, help them save the world from a terrifying threat… Set against an extraordinary landscape inspired by one of history’s most ominous literary classics, Inferno is Dan Brown’s most compelling and thought – provoking novel yet, a breathless race – against – time thriller that will grab you from page one and not let you go until you cloe- the book. -
The Lost Symbol – dan brown
د.م. 210The Capitol Building, Washington DC: Harvard symbologist Robert Langdon believes he is here to give a lecture. He is wrong. Within minutes of his arrival, a shocking object is discovered. It is a gruesome invitation into an ancient world of hidden wisdom. When Langdon’s mentor, Peter Solomon – prominent mason and philanthropist – is kidnapped, Langdon realizes that his only hope of saving his friend’s life is to accept this mysterious summons. It is to take him on a breathless chase through Washington’s dark history. All that was familiar is changed into a shadowy, mythical world in which Masonic secrets and never-before-seen revelations seem to be leading him to a single impossible and inconceivable truth…
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Angels and Demons – dan brown
د.م. 210Angels and Demons’ is a plot where a globally celebrated scientist, Leonardo Vetra of CERN Institute, Switzerland is killed and a mystifying symbol is branded into his torso. The Vatican, Rome: The College of Cardinals has gathered for deciding upon a new Pope. Underneath the gathering lies a bomb which is extremely powerful and is persistently reckoning towards destruction. Professor Robert Langdon of Harvard has to decode a complex track consisting of some prehistoric symbols in order to overpower people who are guilty
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Deception – dan-brown
د.م. 240About the bookdeception point is a story that revolves around the discovery of an extremely rare object that is buried deep inside layers of arctic ice when this rare find is discovered by a nasa satellite, the world thinks it to be a path-breaking find, while the space agency declares it to be a huge victory that could lead to many more victories in the days to come this find could have strong effects on the nasa policy and on the upcoming presidential elections as well the white house then decides to check the legitimacy of this rare find it decides to send an experienced intelligence analyst named rachel sexton
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Origine
د.م. 260Robert Langdon, le célèbre professeur en symbologie, arrive au musée Guggenheim de Bilbao pour assister à la conférence d’un de ses anciens élèves, Edmond Kirsch. Cet éminent futurologue spécialiste des nouvelles technologies s’apprête à livrer les résultats de ses recherches qui apportent une réponse stupéfiante aux questions fondamentales sur l’origine et l’avenir de l’humanité. Mais la soirée vire au cauchemar, et les révélations de Kirsch risquent d’être perdues à jamais. Contraint de quitter précipitamment Bilbao, Langdon s’envole pour Barcelone en compagnie d’Ambra Vidal, la directrice du musée. Tous deux vont se lancer en quête du mot de passe qui permettra de dévoiler au monde la découverte de Kirsch. Mêlant avec bonheur codes, histoire, science, religion et art, Dan Brown nous offre avec Origine son roman le plus ambitieux et le plus étonnant. Brillant, forcément. Valérie Gans, Madame Figaro. Traduit de l’anglais (Etats-Unis) par Dominique Defert et Carole Delporte.
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Digital Fortress
د.م. 240National Security Agency, Fort Meade, Maryland: when the most powerful intelligence organization on earth’s invincible code-breaking machine encounters a mysterious code it cannot break, it calls for its head cryptographer, Susan Fletcher, a brilliant and beautiful mathematician. What she uncovers sends shock waves through the corridors of power. The NSA is being held hostage…not by guns or bombs, but by a code so ingeniously complex that if released it would cripple US intelligence.
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This is Marketing You Can’t Be Seen Until You Learn To See
د.م. 340THE FINANCIAL TIMES BOOK OF THE MONTH
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
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Atomic Habits – James Clear
د.م. 380THE PHENOMENAL INTERNATIONAL BESTSELLER: OVER 20 MILLION COPIES SOLD WORLDWIDETransform your life with tiny changes in behaviour, starting now. People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the …THE PHENOMENAL INTERNATIONAL BESTSELLER: OVER 20 MILLION COPIES SOLD WORLDWIDETransform your life with tiny changes in behaviour, starting now. People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions: doing two push-ups a day, waking up five minutes early, or holding a single short phone call.
He calls them atomic habits. In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter.
Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy. These small changes will have a revolutionary effect on your career, your relationships, and your life.________________________________A NEW YORK TIMES AND SUNDAY TIMES BESTSELLER’A supremely practical and useful book.’ Mark Manson, author of The Subtle Art of Not Giving A F*ck’James Clear has spent years honing the art and studying the science of habits.
This engaging, hands-on book is the guide you need to break bad routines and make good ones.’ Adam Grant, author of Originals’Atomic Habits is a step-by-step manual for changing routines.’ Books of the Month, Financial Times’A special book that will change how you approach your day and live your life.’ Ryan Holiday, author of The Obstacle is the WayNumber 1 Sunday Times bestseller, August 2023New York Times bestseller, April 2024Atomic Habits has sold over 1 million copies in all formats [Nielsen BookScan UK and Circana Bookscan US, April 2024] -
Surrounded by Idiots. The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
د.م. 249with everyone from your coworkers to your spouse. Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people …With more than a million copies sold worldwide, Surrounded by Idiots shares a simple, revolutionary method of understanding the people around you that will change how you interact with everyone from your coworkers to your spouse. Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone’s pattern of behavior is the key to successful communication.
The so-called « idiots » in our lives are often people who have a different behavior profile and style of communication. Erikson breaks down the four kinds of behavior types—Reds, who are dominant and commanding ; Yellows, who are social and optimistic ; Greens, who are laid-back and friendly ; and Blues, who are analytical and precise—and explains how to identify and interact with each type of person.
Instead of being bogged down with overly technical categorizations, the simple four-color system allows you to speedily identify a friend or coworker and adjust how you speak and share with them. Surrounded by Idiots is full of practical information for interacting with people based on their color profile, including the strengths and weaknesses of all the profiles, how to give positive and negative feedback to each, and the best way to word an email when writing to someone with a different profile. -
كليلة ودمنة
د.م. 20إن سيرورة وخلود هذا الكتاب عبر مرور الزمان راجع لما يحتله من مكانة مرموقة سواء في الأدب العربي أو العالمي. فما زالت تتوالى طباعته وتدريسه حتى وقتنا الحاضر مما جعلنا نعيد إخراجه في هذه الحلة الجديدة.
أصول الكتاب ترجع إلى الهند من تأليف البراهما وِشنو في أواخر القرن الرابع الميلادي. تمت ترجمته إلى الفارسية بأمر من ملك الفرس كسرَي آنو شروان، إلا أن ترجمة ابن المقفع للكتاب إلى اللغة العربية في مُنتصف القرن الثاني الهجري الموافق للقرن الثامن الميلادي زادته روعة وذلك بتوظيفه في المحيط العربي الإسلامي الذي يمجد الفضائل الحميدة وينشر القيم والعبر.
فهو كتاب مليء بالحكم والأمثال جاءت على لسان الطيور والحيوان يدعو قارئه إلى التماس جواهر معانيه مما جعله مادة تجتذب الصغار والكبار معا.
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ألف ليلة وليلة 4 أجزاء
د.م. 120إن »ألف ليلة وليلة » ليس مجرد كتاب حكايات، إنه عالم أسطوري ساحر، مليء بالحكايات الجميلة والحوادث العجيبة والقصص الممتعة والمغامرات الغريبة. عالم يعبره القارئ بمركبه الروحي في رحلة من أجمل رحلات الاستمتاع النفسي ينتهي منها مفتونا، مأخوذا بصور الجمال الباهرة والأحداث المتداخلة والسرد العفوي أحيانا.
وهي بالإضافة إلى ذلك، إنجاز أدبي ضخم قدره الغربيون فترجموه إلى لغاتهم، وأمعنوا فيه دراسة وتحليلا. حتى تحولت الليالي إلى وحي لفنانين كثيرين أخصبت خيالهم إلى حد الإبداع، فظهر ذلك في أعمالهم الروائية والمسرحية والشعرية والموسيقية وغيرها.
فهي مجموعة من القصص التراثية أُلّفت على مراحل وأضيفت إليها على مر الزمن مجموعات من القصص بعضها له أصول هندية قديمة معروفة، و بعضها مأخوذ من أخبار العرب وقصصهم الحديثة نسبيا. أما موطن هذه القصص، فقد ثبت أنها تمثل بيئات شتى خيالة وواقعية، وأكثر البيئات بروز العراق وسوريا ومصر، وتتضمن حوالي 200 قصة تتمايز بين الفصحى والعامية، يتخللها شعر أكثره مكسور ركيك في نحو 1420 مقطوعة. وقد قيل أنها مترجمة عن أصل بهلوي فارسي اسمه (لهزار أفسان) أي الألف خرافة، و لكن هذا الأصل لم يعثر عليه قط.
أما شخصيات القصص فهي أسطورية بكل معنى الكلمة فهارون الرشيد ليس بهارون الرشيد الذي نعرفه الرجل الفاضل الذي يحج عاما ويغزو عاما آخرا بل هو رجل آخر سيء مترف لا نكاد نعرف عنه إلا أنه يتمتع بالجواري والوصائف و حوله جعفر البرمكي ومسرور السياف بنحو ثابت.
وتحتوي ألف ليلة وليلة على حكايات في عالم مشغول بالسحر والسحرة، صاخب إلى أبلغ درجات الصخب والهوس والعربدة، ماجن إلى آخر حد، مجنون مفتون، نابض بالحياة والخلق والحكمة والطرب وعلى قصص لشخصيات أدبية خيالية مشهورة كعلاء الدين، علي بابا والسندباد. ونجد أشخاصا محتالين ولصوصا وعجائز ذوات مكر ودهاء وغالبا ما يصور المكر والدهاء في صورة عجائز قبيحات .
« ألف ليلة وليلة » جديرة بالدخول إلى كل بيت ليقرأها الآباء والأبناء وكل من يبحث عن الخيال والجمال والثقافة. -
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A Moroccan in Alaska
د.م. 60Discover the Journey of a Lifetime!
A Moroccan in Alaska takes you on an unforgettable adventure through the eyes of a daring traveler from the vibrant streets of Morocco to the frozen landscapes of Alaska. A tale of resilience, discovery, and cultural encounters that will warm your heart as it chills your senses.
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