Le Hobbit 
Les clés de la vitalité 
Affichage de tous les résultats 3
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The Lean Startup- Eric Ries
د.م. 329📘 The Lean Startup – Innovate Smarter. Build Faster. Succeed Sooner.
Most startups fail — but many failures are preventable. In this groundbreaking bestseller, Eric Ries introduces a revolutionary approach to building businesses and launching products in an age of uncertainty.
💡 A startup, as Ries defines it, is any organization creating something new under conditions of extreme uncertainty — whether it’s a solo entrepreneur in a garage or a team in a Fortune 500 company.
🔍 The Lean Startup method teaches you how to:
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Test ideas quickly through validated learning
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Shorten product development cycles
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Avoid wasting time on features customers don’t want
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Pivot with agility and make smarter business decisions
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Build a sustainable and scalable company
✅ Based on principles of lean manufacturing, this book provides a scientific roadmap to innovation that prioritizes speed, data, and real customer feedback.
📈 The Lean Startup is a must-read for entrepreneurs, product managers, and innovators looking to thrive in a fast-changing world.
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The Personal MBA : A World-Class Business Education in a Single Volume
د.م. 279This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever. An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don’t want to work for a consulting firm or an investment bank, the chances are it simply isn’t worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he’s torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know. The Personal MBA teaches simple mental models for every subject that’s key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win. ‘File this book under: NO EXCUSES’ Seth Godin, author of Purple Cow and Linchpin ‘Well on its way to becoming a business classic. You’re pretty much guaranteed to get your money’s worth – if not much, much more’ Jason Hesse, Real Business ‘Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It’s rare to find complicated concepts explained with such clarity. Highly recommended’ Ben Casnocha, author of My Start-Up Life Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website, www.PersonalMBA.com
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This is Marketing You Can’t Be Seen Until You Learn To See
د.م. 340THE FINANCIAL TIMES BOOK OF THE MONTH
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
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