• This is Marketing You Can't Be Seen Until You Learn To See

    This is Marketing You Can’t Be Seen Until You Learn To See

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    THE FINANCIAL TIMES BOOK OF THE MONTH

    Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

    Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

    This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

    It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

  • Atomic Habits - James Clear

    Atomic Habits – James Clear

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    THE PHENOMENAL INTERNATIONAL BESTSELLER: OVER 20 MILLION COPIES SOLD WORLDWIDETransform your life with tiny changes in behaviour, starting now. People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the 
    THE PHENOMENAL INTERNATIONAL BESTSELLER: OVER 20 MILLION COPIES SOLD WORLDWIDETransform your life with tiny changes in behaviour, starting now. People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions: doing two push-ups a day, waking up five minutes early, or holding a single short phone call.
    He calls them atomic habits. In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter.
    Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy. These small changes will have a revolutionary effect on your career, your relationships, and your life.________________________________A NEW YORK TIMES AND SUNDAY TIMES BESTSELLER’A supremely practical and useful book.’ Mark Manson, author of The Subtle Art of Not Giving A F*ck’James Clear has spent years honing the art and studying the science of habits.
    This engaging, hands-on book is the guide you need to break bad routines and make good ones.’ Adam Grant, author of Originals’Atomic Habits is a step-by-step manual for changing routines.’ Books of the Month, Financial Times’A special book that will change how you approach your day and live your life.’ Ryan Holiday, author of The Obstacle is the WayNumber 1 Sunday Times bestseller, August 2023New York Times bestseller, April 2024Atomic Habits has sold over 1 million copies in all formats [Nielsen BookScan UK and Circana Bookscan US, April 2024]
  • Surrounded by Idiots. The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

    Surrounded by Idiots. The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

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    with everyone from your coworkers to your spouse. Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people 
    With more than a million copies sold worldwide, Surrounded by Idiots shares a simple, revolutionary method of understanding the people around you that will change how you interact with everyone from your coworkers to your spouse. Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone’s pattern of behavior is the key to successful communication.
    The so-called « idiots » in our lives are often people who have a different behavior profile and style of communication. Erikson breaks down the four kinds of behavior types—Reds, who are dominant and commanding ; Yellows, who are social and optimistic ; Greens, who are laid-back and friendly ; and Blues, who are analytical and precise—and explains how to identify and interact with each type of person.
    Instead of being bogged down with overly technical categorizations, the simple four-color system allows you to speedily identify a friend or coworker and adjust how you speak and share with them. Surrounded by Idiots is full of practical information for interacting with people based on their color profile, including the strengths and weaknesses of all the profiles, how to give positive and negative feedback to each, and the best way to word an email when writing to someone with a different profile.
  • PORTE BLOC A4 COULEUR CLIPBOARD CLEAR 1PC

    PORTE BLOC A4 COULEUR CLIPBOARD CLEAR 1PC

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    PORTE BLOC A4 DELI

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  • NOTE BOOK SPIRAL XQ81250-3

    NOTE BOOK SPIRAL XQ81250-3

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