In today’s fast paced business world where people do not have time to communicate on a regular basis, clients are looking for something more. Dale Carnegie, in this book stresses on the point that relationship building is the cornerstone of every successful business. He suggests that businesses can no longer ignore the needs of their customers and also mentions that, ‘people will have to think quicker, work smarter and dream wilder and relate to each other in very different ways.’
Carnegie says, ‘About 15 per cent of one’s financial success is due to one’s technical knowledge and about 85 per cent is due to skill in human engineering – the personality and the ability to lead people.’
In this book he emphasizes the need for such a leader who will have to communicate and inspire others using a distinguished skill set, encouraging his people to adapt to change and move with the times and by recognizing untapped and creative talent within their workplace.

Although, Carnegie wrote this book years ago, he did leave a set of principles that are as relevant today as they were then. Some of his principles that any leader can easily apply in their daily lives are :

Consider the other persons’ perspective
Praise genuinely and open-heartedly
Tap on the power of enthusiasm
Respect others’ dignity
Keep criticism on the low
Give people a good reputation to live up to
Maintain a balance between work and fun, in life and workplace.