with everyone from your coworkers to your spouse. Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people…
With more than a million copies sold worldwide, Surrounded by Idiots shares a simple, revolutionary method of understanding the people around you that will change how you interact with everyone from your coworkers to your spouse. Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone’s pattern of behavior is the key to successful communication.
The so-called « idiots » in our lives are often people who have a different behavior profile and style of communication. Erikson breaks down the four kinds of behavior types—Reds, who are dominant and commanding ; Yellows, who are social and optimistic ; Greens, who are laid-back and friendly ; and Blues, who are analytical and precise—and explains how to identify and interact with each type of person.
Instead of being bogged down with overly technical categorizations, the simple four-color system allows you to speedily identify a friend or coworker and adjust how you speak and share with them. Surrounded by Idiots is full of practical information for interacting with people based on their color profile, including the strengths and weaknesses of all the profiles, how to give positive and negative feedback to each, and the best way to word an email when writing to someone with a different profile.
392,00 MADLe prix initial était : 392,00 MAD.250,00 MADLe prix actuel est : 250,00 MAD.
A riveting, deeply personal account of history in the making―from the president who inspired us to believe in the power of democracy In the stirring, highly anticipated first volume of his presidential memoirs, Barack Obama tells the story of his improbable odyssey from young man searching for his identity to leader of the free world, describing in strikingly personal detail both his political education and the landmark moments of the first term of his historic presidency―a time of dramatic transformation and turmoil. Obama takes readers on a compelling journey from his earliest political aspirations to the pivotal Iowa caucus victory that demonstrated the power of grassroots activism to the watershed night of November 4, 2008, when he was elected 44th president of the United States, becoming the first African American to hold the nation’s highest office. Reflecting on the presidency, he offers a unique and thoughtful exploration of both the awesome reach and the limits of presidential power, as well as singular insights into the dynamics of U.S. partisan politics and international diplomacy. Obama brings readers inside the Oval Office and the White House Situation Room, and to Moscow, Cairo, Beijing, and points beyond. We are privy to his thoughts as he assembles his cabinet, wrestles with a global financial crisis, takes the measure of Vladimir Putin, overcomes seemingly insurmountable odds to secure passage of the Affordable Care Act, clashes with generals about U.S. strategy in Afghanistan, tackles Wall Street reform, responds to the devastating Deepwater Horizon blowout, and authorizes Operation Neptune’s Spear, which leads to the death of Osama bin Laden. A Promised Land is extraordinarily intimate and introspective―the story of one man’s bet with history, the faith of a community organizer tested on the world stage. Obama is candid about the balancing act of running for office as a Black American, bearing the expectations of a generation buoyed by messages of “hope and change,” and meeting the moral challenges of high-stakes decision-making. He is frank about the forces that opposed him at home and abroad, open about how living in the White House affected his wife and daughters, and unafraid to reveal self-doubt and disappointment. Yet he never wavers from his belief that inside the great, ongoing American experiment, progress is always possible. This beautifully written and powerful book captures Barack Obama’s conviction that democracy is not a gift from on high but something founded on empathy and common understanding and built together, day by day.
Robert Langdon, le célèbre professeur en symbologie, arrive au musée Guggenheim de Bilbao pour assister à la conférence d’un de ses anciens élèves, Edmond Kirsch. Cet éminent futurologue spécialiste des nouvelles technologies s’apprête à livrer les résultats de ses recherches qui apportent une réponse stupéfiante aux questions fondamentales sur l’origine et l’avenir de l’humanité. Mais la soirée vire au cauchemar, et les révélations de Kirsch risquent d’être perdues à jamais. Contraint de quitter précipitamment Bilbao, Langdon s’envole pour Barcelone en compagnie d’Ambra Vidal, la directrice du musée. Tous deux vont se lancer en quête du mot de passe qui permettra de dévoiler au monde la découverte de Kirsch. Mêlant avec bonheur codes, histoire, science, religion et art, Dan Brown nous offre avec Origine son roman le plus ambitieux et le plus étonnant. Brillant, forcément. Valérie Gans, Madame Figaro. Traduit de l’anglais (Etats-Unis) par Dominique Defert et Carole Delporte.
« Et si le secret de la productivité n’était pas la discipline, mais la joie ? Dans nos imaginaires occidentaux, travailler beaucoup a longtemps été synonyme de grande productivité et de réussite. Convaincus que la persévérance est la route vers le succès, nous sommes nombreux à nous épuiser à la tâche et à finir en burn-out sans parvenir à identifier la faille. Ali Abdaal a travaillé avec acharnement pendant ses études de médecine, jusqu’à ne plus y arriver… En s’appuyant sur des recherches en psychologie et en neurosciences, il a découvert que le secret de l’efficacité et du succès n’était pas d’en faire plus, mais de cultiver le sentiment de bien-être, afin de modifier notre façon de penser et d’agir. Sa méthode, la Feel-Good Productivity, nous apprend à identifier, puis à utiliser nos sources d’énergie dans tous les domaines de notre vie. Des changements simples et réalisables que nous pouvons mettre en oeuvre pour obtenir plus et vivre mieux, à partir d’aujourd’hui.
This revised and expanded edition of the bestselling book, The Personal MBA by Josh Kaufman, gives you everything you need to transform your business, your career or your working life forever. An MBA at a top school is an enormous investment in time, effort and cold, hard cash. And if you don’t want to work for a consulting firm or an investment bank, the chances are it simply isn’t worth it. Josh Kaufman is the rogue professor of modern business education. Feted by everyone from the business media to Seth Godin and David Allen, he’s torn up the rulebook and given thousands of people worldwide the tools to teach themselves everything they need to know. The Personal MBA teaches simple mental models for every subject that’s key to commercial success. From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils everything you need to know to take on the MBA graduates and win. ‘File this book under: NO EXCUSES’ Seth Godin, author of Purple Cow and Linchpin ‘Well on its way to becoming a business classic. You’re pretty much guaranteed to get your money’s worth – if not much, much more’ Jason Hesse, Real Business ‘Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It’s rare to find complicated concepts explained with such clarity. Highly recommended’ Ben Casnocha, author of My Start-Up Life Josh Kaufman is an acclaimed blogger and consultant who helps people improve their business skills. He previously worked at Proctor & Gamble. Since 2005 Josh has been helping people learn about business without remortgaging their lives through his website, www.PersonalMBA.com
Most startups fail — but many failures are preventable. In this groundbreaking bestseller, Eric Ries introduces a revolutionary approach to building businesses and launching products in an age of uncertainty.
💡 A startup, as Ries defines it, is any organization creating something new under conditions of extreme uncertainty — whether it’s a solo entrepreneur in a garage or a team in a Fortune 500 company.
🔍 The Lean Startup method teaches you how to:
Test ideas quickly through validated learning
Shorten product development cycles
Avoid wasting time on features customers don’t want
Pivot with agility and make smarter business decisions
Build a sustainable and scalable company
✅ Based on principles of lean manufacturing, this book provides a scientific roadmap to innovation that prioritizes speed, data, and real customer feedback.
📈 The Lean Startup is a must-read for entrepreneurs, product managers, and innovators looking to thrive in a fast-changing world.
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
Format Paperback | 792 pages Dimensions 228 x 276 x 26mm | 1,756g Publication date 01 Aug 2007 Imprint McGraw Hill Higher Education Publication City/Country London, United States Language English
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