Examens biologiques cliniques 
Affichage de 16–24 sur 24 résultats
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Surrounded by Idiots. The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
د.م. 249with everyone from your coworkers to your spouse. Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people …With more than a million copies sold worldwide, Surrounded by Idiots shares a simple, revolutionary method of understanding the people around you that will change how you interact with everyone from your coworkers to your spouse. Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone’s pattern of behavior is the key to successful communication.
The so-called « idiots » in our lives are often people who have a different behavior profile and style of communication. Erikson breaks down the four kinds of behavior types—Reds, who are dominant and commanding ; Yellows, who are social and optimistic ; Greens, who are laid-back and friendly ; and Blues, who are analytical and precise—and explains how to identify and interact with each type of person.
Instead of being bogged down with overly technical categorizations, the simple four-color system allows you to speedily identify a friend or coworker and adjust how you speak and share with them. Surrounded by Idiots is full of practical information for interacting with people based on their color profile, including the strengths and weaknesses of all the profiles, how to give positive and negative feedback to each, and the best way to word an email when writing to someone with a different profile. -
The Adventures of Tom Sawyer
د.م. 25At a point when he is scornfully shunned by his classmate and beloved Becky, Tom Sawyer, the mischievous young orphan wants to escape the village of St. Petersburg, where he lives with his Aunt Polly. He dreams of his future, tempted by the twists of his youthful, vivid imagination. A persistent truant, he has tried…
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The Best Of Sherlock Holmes
د.م. 64The Best of Sherlock Holmes is a collection of twenty of the very best tales from Sir Arthur Conan Doyle’s fifty-six short stories featuring the arch sleuth. Basing his selection around the author’s own twelve personal favourites, David Stuart Davies has added a further eight sparkling stories to Conan Doyle’s ‘Baker Street Dozen’, creating a unique volume which distils the pure essence of the world’s most famous detective.
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The Great Gatsby
د.م. 25The Great Gatsby is a novel that portrays the extravagant life of Jay Gatsby, a selfmade man who quickly changes from poverty to opulence and takes to extravagant parties in his sumptuous mansion. This life of merrymaking and hedonism raises questions over illicit liquor selling and consumption. Meanwhile, Gatsby’s main obsession is to win Daisy…
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The Joy Of Work
د.م. 125The Joy Of Work From the creator of hit podcast Eat Sleep Work Repeat comes a revolutionary re-envisioning of how to enjoy your job.
Do you want to get more done, feel less stressed and love your job again?
Sometimes having a job can feel like hard work. But between Monk Mode mornings, silent meetings and crisp Thursdays, the solutions are at your fingertips.
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The Old Man and the Sea
د.م. 30“A man can be destroyed but not defeated.” Such is the message that Ernest Hemingway’s novella The Old Man and the Sea forcefully sends to the reader. When Santiago, the old Cuban fisherman, undertakes his fishing exploit, he hopes to reverse the 84-day streak of bad luck, but he heroically comes back with the greatest catch of his life. Mocked by his fellow fishermen and abandoned by Manolin, his young apprentice and friend, Santiago endures extreme pain caused by the cord around his body, and resists attacks of fierce sharks, alone amidst the vast sea, to bring a giant marlin to the shore.
The Old Man and the Sea is written in plain but forceful language. Published in 1952, it earned its author the Pulitzer Prize in 1953 and played a major part in awarding him the Nobel Prize for Literature in 1954. -
The Sun Also Rises
د.م. 30Ernest Hemingway’s masterpiece The Sun Also Rises (1926) is one of the most widely read novels in American literature. It showcases the plight of the post-war generation—the ‘Lost Generation’—, facing disillusionment and anxiety. Embodied by a group of American expatriates in Europe, namely Brett, Jake, Mike, Cohn and Bill, the sense of loss is emphasised in the novel by showing that love is ephemeral and pain and death are inevitable in life.
Many critics consider The Sun Also Rises as an autobiographical novel. Indeed, many features and events concerning the character Jake Barnes remind of the author’s own war experience and personal life (1899-1961). However, the term ‘Lost Generation,’ which was coined by the American poet Gertrude Stein, one of Hemingway’s contemporaries, applies to the post-war era and youth entirely in the aftermath of World War I, as portrayed by many other authors. -
Think And Grow Rich
د.م. 156Think And Grow Rich vNapoleon Hill, America’s most beloved motivational author, devoted 25 years to finding out how the wealthy became that way. After interviewing over 500 of the most affluent men and women of his time, he uncovered the secret to great wealth based on the notion that if we can learn to think like the rich, we can start to behave like them. By understanding and applying the thirteen simple steps that constitute Hill’s formula, you can achieve your goals, change your life and join the ranks of the rich and successful
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This is Marketing You Can’t Be Seen Until You Learn To See
د.م. 340THE FINANCIAL TIMES BOOK OF THE MONTH
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
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