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This is Marketing You Can’t Be Seen Until You Learn To See
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340,00 MAD
THE FINANCIAL TIMES BOOK OF THE MONTH

Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don’t use consumers to solve their company’s problem; they use marketing to solve other people’s problems. They don’t just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.

This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.

It’s time for marketers to stop lying, spamming, and feeling guilty about their work. It’s time to stop confusing social media metrics with true connections. It’s time to stop wasting money on stolen attention that won’t pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.

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Atomic Habits – James Clear
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230,00 MAD

THE PHENOMENAL INTERNATIONAL BESTSELLER: OVER 20 MILLION COPIES SOLD WORLDWIDETransform your life with tiny changes in behaviour, starting now. People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the …

THE PHENOMENAL INTERNATIONAL BESTSELLER: OVER 20 MILLION COPIES SOLD WORLDWIDETransform your life with tiny changes in behaviour, starting now. People think that when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions: doing two push-ups a day, waking up five minutes early, or holding a single short phone call.
He calls them atomic habits. In this ground-breaking book, Clears reveals exactly how these minuscule changes can grow into such life-altering outcomes. He uncovers a handful of simple life hacks (the forgotten art of Habit Stacking, the unexpected power of the Two Minute Rule, or the trick to entering the Goldilocks Zone), and delves into cutting-edge psychology and neuroscience to explain why they matter.
Along the way, he tells inspiring stories of Olympic gold medalists, leading CEOs, and distinguished scientists who have used the science of tiny habits to stay productive, motivated, and happy. These small changes will have a revolutionary effect on your career, your relationships, and your life.________________________________A NEW YORK TIMES AND SUNDAY TIMES BESTSELLER’A supremely practical and useful book.’ Mark Manson, author of The Subtle Art of Not Giving A F*ck’James Clear has spent years honing the art and studying the science of habits.
This engaging, hands-on book is the guide you need to break bad routines and make good ones.’ Adam Grant, author of Originals’Atomic Habits is a step-by-step manual for changing routines.’ Books of the Month, Financial Times’A special book that will change how you approach your day and live your life.’ Ryan Holiday, author of The Obstacle is the WayNumber 1 Sunday Times bestseller, August 2023New York Times bestseller, April 2024Atomic Habits has sold over 1 million copies in all formats [Nielsen BookScan UK and Circana Bookscan US, April 2024]

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Surrounded by Idiots. The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)
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with everyone from your coworkers to your spouse. Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people …

With more than a million copies sold worldwide, Surrounded by Idiots shares a simple, revolutionary method of understanding the people around you that will change how you interact with everyone from your coworkers to your spouse. Author Thomas Erikson explains that there are four key behavior types that define how we interact with and perceive the people around us. Understanding someone’s pattern of behavior is the key to successful communication.
The so-called “idiots” in our lives are often people who have a different behavior profile and style of communication. Erikson breaks down the four kinds of behavior types—Reds, who are dominant and commanding ; Yellows, who are social and optimistic ; Greens, who are laid-back and friendly ; and Blues, who are analytical and precise—and explains how to identify and interact with each type of person.
Instead of being bogged down with overly technical categorizations, the simple four-color system allows you to speedily identify a friend or coworker and adjust how you speak and share with them. Surrounded by Idiots is full of practical information for interacting with people based on their color profile, including the strengths and weaknesses of all the profiles, how to give positive and negative feedback to each, and the best way to word an email when writing to someone with a different profile.

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A Christmas Carol
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Abridged Classics brings to you world-famous classics from world-famous writers.

These timeless stories cover everything from drama and adventure to tragedy and romance.

They have been specially abridged and simplified to suit the sensibilities of young readers.

Each book comes with artistic, black-and-white sketches of important scenes and exciting pre-reading and post-reading activities to enhance the reading experience.

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The Adventures of Tom Sawyer
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25,00 MAD
At a point when he is scornfully shunned by his classmate and beloved Becky, Tom Sawyer, the mischievous young orphan wants to escape the village of St. Petersburg, where he lives with his Aunt Polly. He dreams of his future, tempted by the twists of his youthful, vivid imagination. A persistent truant, he has tried…

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King Lear
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William Shakespeare’s (15641616) tragedy King Lear (1608) evolves through a main plot and a subplot skilfully intertwined to stress the consequences of misjudgement, family dysfunction and government chaos. Wishing to bequeath his kingdom to his three daughters, King Lear demands their expression of love for him. While Regan and Goneril display insincere flattery, Cordelia, the…

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A Midsummer Night’s Dream
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A Midsummer Night’s Dream is a hilarious comedy written in 1595 by the dramatist, actor and poet William Shakespeare (15641616). Making use of dreaming and magic, and involving humans and fairies as characters, it provokes complex situations, poking fun at the fickleness of love. In a funny love triangle, Hermia elopes with Lysander, avoiding Demetrius,…

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Sense Sensibility
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64,00 MAD
Sense Sensibility Introduction and Notes by Professor Stephen Arkin, San Francisco University.

‘Young women who have no economic or political power must attend to the serious business of contriving material security’. Jane Austen’s sardonic humour lays bare the stratagems, the hypocrisy and the poignancy inherent in the struggle of two very different sisters to achieve respectability.

Sense and Sensibility is a delightful comedy of manners in which the sisters Elinor and Marianne represent these two qualities. Elinor’s character is one of Augustan detachment, while Marianne, a fervent disciple of the Romantic Age, learns to curb her passionate nature in the interests of survival.

This book, the first of Austen’s novels to be published, remains as fresh a cautionary tale today as it ever was.

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The Best Of Sherlock Holmes
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The Best of Sherlock Holmes is a collection of twenty of the very best tales from Sir Arthur Conan Doyle’s fifty-six short stories featuring the arch sleuth. Basing his selection around the author’s own twelve personal favourites, David Stuart Davies has added a further eight sparkling stories to Conan Doyle’s ‘Baker Street Dozen’, creating a unique volume which distils the pure essence of the world’s most famous detective.

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Les Miserables Vol 2
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Les Miserables Vol 2 One of the great Classics of Western Literature, Les Misérables is a magisterial work which is rich in both character portrayal and meticulous historical description.

Characters such as the absurdly criminalised Valjean, the street urchin Gavroche, the rascal Thenardier, the implacable detective Javert, and the pitiful figure of the prostitute Fantine and her daughter Cosette, have entered the pantheon of literary dramatis personae.

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Romeo and Juliet
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The Capulets and the Montagues are two powerful families of Verona. While they have been engaged in an ageold vendetta, Romeo Montague and Juliet Capulet declare their love for each other and get married secretly. Romeo, who kills Tybalt, Juliet’s cousin, is banished to Mantua by Prince Escalus of Verona; meanwhile, Juliet follows Friar Florence’s…

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Dracula
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Dracula ‘There he lay looking as if youth had been half-renewed, for the white hair and moustache were changed to dark iron-grey, the cheeks were fuller, and the white skin seemed ruby-red underneath; the mouth was redder than ever, for on the lips were gouts of fresh blood, which trickled from the corners of the mouth and ran over the chin and neck. Even the deep, burning eyes seemed set amongst the swollen flesh, for the lids and pouches underneath were bloated. It seemed as if the whole awful creature were simply gorged with blood; he lay like a filthy leech, exhausted with his repletion.’

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Do What You Love, Love What You Do : The Empowering Secrets to Turn Your Passion into Profit
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Do What You Love, Love What You Do : The Empowering Secrets to Turn Your Passion into Profit

It’s time to turn your dreams into reality. You just need a mentor to guide the way.

Holly Tucker MBE – co-founder of notonthehighstreet, and creator of Holly & Co – is on a mission to change business forever. Having inspired over 100,000 entrepreneurs and identified the keys to their success, in Do What You Love, Love What You Do, she now wants to help anyone build a business doing what they love, leading to a happier and more fulfilled life.

Demystifying the grey world of business, whether you’ve yet to take your first steps or find yourself stuck in a business rut, this beautiful and vibrant book will allow your dreams to take flight. Holly looks back at her own story, sharing her biggest lessons and proven advice on creating and growing a business. From side hustle to full-time, from defeating your confidence gremlins to creating an empowered community, Holly reveals both the skills and the mindset any founder needs to help their business thrive.

A book like no other, Do What You Love, Love What You Do also shines a light on the creative community, showcasing the brilliant and unique output of small businesses, inspiring you to join them in their success.

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The Joy Of Work
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125,00 MAD
The Joy Of Work From the creator of hit podcast Eat Sleep Work Repeat comes a revolutionary re-envisioning of how to enjoy your job.

Do you want to get more done, feel less stressed and love your job again?

Sometimes having a job can feel like hard work. But between Monk Mode mornings, silent meetings and crisp Thursdays, the solutions are at your fingertips.

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Hooked : How to Build Habit-Forming Products
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160,00 MAD
Hooked : How to Build Habit-Forming Products ‘A must-read for everyone who cares about driving customer engagement’ Eric Ries, author of The Lean Startup

‘The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject’ Rory Sutherland, vice chairman, Ogilvy & Mather

Nir Eyal reveals how successful companies create products people can’t put down – and how you can too

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model – a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive “hook cycles,” these products bring people back again and again without depending on costly advertising or aggressive messaging.

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